reply to students in 150 words
if I was running a grocery store during Valentines Day, i would allocate a high volume of marketing set aside for items like flowers, chocolate, and wine. People will already be buying these items for Valentines Day so having them on sale would help me attract customers into my store. Once they are in the store I can raise prices on all other items because they are already shopping inside. These price hikes will make up for the discounted prices on expected items to be sold as well as build a sense of loyalty for my customers for helping them celebrate Valentines Day on the cheap.
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