1. Evaluating You-Attitude in Documents that Cross your Desk (LO 6-1 to LO 6-5) Identify three sentences that do not use “you-attitude” in documents you see as a worker, consumer, or student. This material can come from business journals, magazines, professional websites, letters you’ve received from a business or non-profit organization, etc. Write a memo to your instructor discussing your examples. Within the memo, include the following information: 1. The original sentence(s). 2. A brief description of why the material does not adhere to you-attitude. 3. A revised version of the sentence(s) that incorporates principles of you-attitude. Note: while our primary focus for this exercise is you-attitude, remember to consider some of the other concepts we’ve explored as well, such as audience awareness, reader benefits, and positive messaging. Additional guidance: * Review Module 6, pp. 91-94* Memo format, pp. 137-139
See, too, the sample letter on p. 95 as an example that lacks you-attitude. Here are some examples of sentences that have been revised:
Below are some examples of criticism that certainly lack you-attitude. As practice, consider ways that you might adjust these examples based on the principles we’ve explored. (It is not necessary to include these in the memo to your instructor.) 1. Reading your report reminds me of when I was a kid and my older brother used to spin me around and around and around. I have that same disoriented feeling and sickness in my stomach right now. 2. I will say that after looking over your job application, I had a religious awakening. The fact that anyone ever hired you before makes me believe in miracles. 3. This isn’t writing. It’s typing. 4. My mother always told me to find at least one good thing to say about someone. Well, I like the font you used. 5. It’s a testament to courage and indomitable spirit that a writer with your obvious challenges with the English language has managed to make it this far. Bravo, Shakespeare. 6. I would have to fix about half the spelling and grammar mistakes in this memo just to classify it as awful. 7. Your writing is a case study on the failure of the modern education system. I’m surprised you got the staple in the right place.
2. USING READER BENEFITS: Write an Email to a Potential Customer. Imagine you are now working as a manager or owner of a business in your field. You have been given a lead to a person who may be interested in contracting your company or hiring your services. For example, if you are a health care, you want that person to visit your office to encourage the person to use your facility. If you are in sports management, you want that person to employ your services. If you in Homeland Security, you want that person to hire your company to strengthen his or her company’s security apparatus. Be creative, but realistic. In your email to the individual, be sure to anticipate and address feelings, fears, or needs that may have motivated him or her to reach out to your office/company/institution. Be sure to identify the features you offer and how those could benefit him or her. Reference all of Module 8 and in particular, see the examples in LO 8-3.Ensure your email is:
3. NEGATIVE MESSAGING/PERSUASIVE MESSAGING: Saying No to the Boss (LO 13-1 to LO 13-3)Today, you received the following e-mail message from your boss:”Subject: Oversee United WayI’m appointing you to be the company representative to oversee United Way. You’ve done a good job the last three years, so this year should be a piece of cake!”It’s true that you know exactly what to do. The job wouldn’t be hard for you. But that’s just the problem. You wouldn’t learn anything, either. You’d rather have an assignment that would stretch you, teach you new skills, or enable you to interact with new people. Continuing to grow is your insurance of continued employability and mobility. Three upcoming projects in your division might offer growth:
Any of these would be time-consuming, but no more time-consuming than running the United Way campaign. Write an e-mail to your boss, asking for something more challenging to do.
Additional guidance: review Module 13, pp. 220-224.
4. Evaluating Sources
One of the responsibilities often associated with management is the gathering of career-specific information on resources or professional development. Familiarity with professional sources shows you have interest in your field and invest time to stay current with developments and debates in your industry.For this assignment, you will identify three credible sources related to your field. You will identify the sources using accurate APA format. Then, for each source, you will write two complete paragraphs that
The three sources should include one of each of the following sources:
Clue: When using sources, you want to analyze the source of the data, the numbers, and what the words mean to those who may have been surveyed. For your Final Project/Portfolio you will include these sources and an introductory paragraph (250 words minimum) on your skills in researching appropriate sources and vetting them for credibility and relevance to your field.
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