Write an essay of 200 words
will attach the page that you have to read in order to answer these questions
Blockbuster is Fighting for Survival
1. How successful do you predict that Blockbuster’s recent moves (agreements with TiVo and
major movie studios) will be? Please explain.
2. Can Blockbuster avoid bankruptcy and survive? Justify your response.
3. Should Blockbuster increase its entry into international markets where digital‐on‐demand
technology is not yet available?
4. In what other ways can Blockbuster try to redefine its core business and pursue other
options in entertainment or home electronics? What strategy would you recommend to
save the business?
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