Bu480 online exam set 2


BU480 Online Exam Set 2

Question 1 (5 points)

Companies can choose from five main possibilities to target market segments. Which of the following is NOT one of the possibilities?

Single-segment concentration

Multi-segment concentration

Selective specialization

Product specialization

Question 2 (5 points)

__________ coalitions are those set up among firms with complementary business activities.




Non- complementary

Question 3 (5 points)

An important dimension of the __________ environment that impacts the development and use of the Internet is online usage patterns.



political and legal


Question 4 (5 points)

The industry environment includes all of the following EXCEPT:



the company.


Question 5 (5 points)

The __________ environment relates to issues on different organizational levels. At country and industry levels, it includes issues such as taxation, monopoly legislation, and environmental laws.



political and legal


Question 6 (5 points)

Age, gender, income, and lifestyle are related to __________ segmentation.





Question 7 (5 points)

The attractiveness of market segments can be analyzed through:

full market scanning.

multi-segment analysis.

the five forces framework.

industry evaluation.

Question 8 (5 points)

The use of __________ contributes to reducing the extent of capital that was traditionally required to enter into an industry. An example is cloud computing.

Internet accessibility tools

environmental scanning

customer relationship management (CRM)

information and communication technologies (ICT)

Question 9 (5 points)

__________ determine(s) the threat of new competitors entering the market of a specific industry.

Barriers to entry

Environmental scanning

SWOT analysis

Competitive constructs

Question 10 (5 points)

The application of Porter’s model can suggest to the business analyst the likely:

profitability of the product.

bargaining power of the firm.

rivalry within the industry.

company positioning.

Question 11 (5 points)

External analysis results in the identification of __________ factors that impact the competitive position and profitability of all organizations within an industry.


key success



Question 12 (5 points)

__________ tends to raise bargaining power over suppliers, though it can also give suppliers access to more customers.

The proliferation of Internet approaches

Lowers variable cost relative to fixed cost

A flood of new entrants to the industry

Procurement using the Internet

Question 13 (5 points)

Internal analysis results in the identification of __________ factors that impact the competitive position and profitability of an organization.


key success



Question 14 (5 points)

The e-business __________ provides an overview of the different participants in electronic business.

market segmentation matrix

target market matrix

competitive analysis

environmental scanning grid

Question 15 (5 points)

Personality type and personal interests are related to __________ segmentation.





Question 16 (5 points)

The __________ organizes an industry into strategic groups and types, summarizing the industry according to all significant factors.

industry matrix

five basic forces

trends analysis

SWOT analysis

Question 17 (5 points)

EBay has created strong barriers to entry for potential competitors through:

the large customer base it has created over the past few years.

market liquidity.

strong intellectual property protection.

information and communication technologies (ICT).

Question 18 (5 points)

Identifying external strategic factors includes all EXCEPT:

identifying likely emerging trends.

assessing the probability of trends actually occurring.

attempting to identify the impact of each trend on the corporation being examined.

determining an approach to addressing each of the trends.

Question 19 (5 points)

Joint __________ between different firms can offer the opportunity for improving quality, increasing demand or streamlining procurement.

setting of technology




Question 20 (5 points)

________ can be a valuable option to increase revenues, since it limits customer acquisition costs.

Internet advertising

Social media


Joint ventures

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