Busi db2 response | BUSI 300 – Business Communications | Liberty University

  The required word amount (of 250-350 words), which does not include references or the title, has been met. 

Jennifer Curtiss

Paul S. Edwards

BUSI 300 B08

22 February 2021

Prompt: Provide at least two ways graphics can be used to increase the effectiveness of a presentation and two ways graphics can hinder a presentation’s effectiveness.

The Balance in Using Visual Graphics

The use of visual graphics can enhance a presentation and make information more manageable if a balance is found so as not to distract the audience. “The key to preparing effective graphics is selecting an appropriate graphic for the data and developing a clean, simple design that allows the reader or audience to quickly extract the needed information and meaning” (Lehman, et al., 2020, Section 10-2a).

According to Nancy Duarte of Duarte Design, “Visuals can bolster a presentation” (2005), adding dimensionality, perspective, and a realistic look to a presentation. Graphics, used sparingly, can make an ordinarily dull presentation more appealing to the audience reinforcing important points to the data being communicated. Yet, poorly designed visuals can become distracting from information, causing the audience to lose focus on the content. The medium in which the information is being presented should also be considered. For instance, 3-D graphics can look muddy and gradients may not print well in a written format. Yet, these types of graphics may “pop” in a PowerPoint program. For this reason, gradients, 3-D graphics, and decorative visuals should be avoided or used sparingly in the business environment.

Visuals can also breakdown large amounts of data to a visually manageable size for interpretation. Financial statements, surveys and comparison studies are best illustrated using graphics such as tables, charts, or diagrams. “Presenting this information graphically makes it much easier to understand than a written explanation” (Lehman, et al., 2020, Section 10-3f). However, too many visuals, can become distracting from information. For this reason, it is critical to save graphics for information that is difficult to convey by simply using words.

Visual graphics are expected in today’s business culture. Furthermore, they provide an integral dimension by enhancing presentations and communicating information. Yet, a balance is needed to know when and how to present information graphically so as not to distract from presentation content.


Duarte, N. (2005). Creating Photoshop-esque graphics using PowerPoint’s drawing tools.
Presentations, 19(10), 14-15. https://ezproxy.liberty.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=18633927&site=ehost-live&scope=site

Lehman, C., DuFrene, D., & Walker, R. (2020). BCOM (10th ed.). Boston, MA: Cengage Learning.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more