Case Study 2: Stopping Outshopping
Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet to research similar marketing strategies in the health care industry.
Write a four to six (4-6) page paper in which you:
1.Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
3. Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
The specific course learning outcomes associated with this assignment are:
Examine the marketing research process and market segmentation strategies in the health care industry.
Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.
Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
Explain the impact that the population and societal, competitive, and financial forces have on health care services.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA Include a cover page. The cover page and the reference page are not included in the required assignment page length.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.
Center cover page, line 1, Case Study 2: Stopping Out shopping, line 2, Kimberly Gale, line 3, HSA 505 Health Service Strategic Marketing, line 4 Dr. Johnson, line 5 August 17, 2014, I need running header and numbered pages right top corner of each page
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more