Case Study—lululemon Athletica, Inc
Read the case study that is on pages 283-294 of the textbook (Strategic Management: Concepts and Cases: Competitiveness and Globalization (11th edition) Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson) and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:
As the end of the year comes to a close, the CEO is evaluating lululemon’s strategic approach and its ability to produce desired results for the company in the future. The CEO has asked you to prepare a report assessing the company’s current situation, reviewing its strategy, and making recommendations to maximize effectiveness.
Your report and overview should address the following key strategic issues:
Support your responses with examples.
Cite any sources in APA format (in-text citations and reference list). Needs APA Level Headings. Also needs to be plagiarism free.
Use the following chapters to answer this assignment:
Strategic Management and Strategic Competitiveness
The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis
The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages
These chapters are found in Strategic Management: Concepts and Cases: Competitiveness and Globalization (11th edition) Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson
|Assignment 3 Grading Criteria||
|Established criteria for judging strategic performance by considering successes and strategies. Used a Balanced Scorecard framework to make sure that both financial and strategic controls are used to assess performance.||
|Defined and explained the company’s core competencies.||
|Determined if the company has a sustainable competitive advantage, with supporting recommendations.||
|Identified any external environmental forces that have future strategic implications for lululemon, Inc.||
|Determined if lululemon’s business strategy provides an integrated and coordinated set of commitments and actions that are based upon the company’s core competencies, will guide behavior toward achieving performance goals, and fit existing external environmental conditions.||
|Evaluated lululemon’s international strategy and its use of alliances to achieve company objectives.||
|Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format.||
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