Consumer behaviour – assignment | Management homework help

Q.  What are your waiting line “pain points”? State where you had to wait, whether it was a grocery store, a dentist appointment, etc. How can companies change their procedures/processes to make these situations easier or more enjoyable for you?

Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length/waiting time to providing distractions that divert attention from waiting.
Ex: One hotel chain received excessive complaints about the wait for elevators, so it installed mirrors near the elevator banks. People’s natural tendency to check their appearance reduced complaints, even though the actual waiting time was unchanged.

Ex: Airline passengers often complain about the wait to claim their baggage. In one airport, they would walk one minute from the plane to the baggage carousel and then wait seven minutes for their luggage. When the airport changed the layout so that the walk to the carousel took six minutes and bags arrived two minutes after that, complaints disappeared.

Restaurant chains are scrambling to put the “fast” back into fast food, especially for drive-through lanes, which now account for 65 percent of revenues. In a study that ranked the speed of 25 fast-food chains, cars spent an average of 203.6 seconds from the menu board to departure. Wendy’s was clocked the fastest at 150.3 seconds.

To speed things up and eliminate spills, McDonald’s created a salad that comes in a container to fit into car cup holders.
Arby’s set up on a “high viscosity” version of its special sauce that’s less likely to spill.
Burger King is testing see-through bags so customers can quickly check their orders before speeding off.

– Organize your ideas, and, use notes from your reading to ensure the best answer possible. 

– Name of textbook we study – Solomon, M. R. (2019). Consumer behavior: buying, having, and being. Harlow: Pearson Education.

– Your response should be clear and connect to the question as well as the readings.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more