Advocating for community health and well-being is at the core of a public health educator’s activities. One way for public health educators to engage in advocacy is through social marketing. Media advocacy, including the use of social media, is a technique used in social marketing. In this Discussion, you evaluate the use of media advocacy in social marketing to promote a health issue or agenda.
The Guide to Community Preventive Services. (2010). Effectiveness of health communication campaigns that include mass media and health-related product distribution. Retrieved from https://www.thecommunityguide.org/findings/health-communication-and-social-marketing-campaigns-include-mass-media-and-health-related
Korda, H. & Itani, Z. (2013). Harnessing social media for health promotion and behavior change. Health Promotion Practice. 14(1), 15–23. https://doi.org/10.1177/1524839911405850
To prepare for this Discussion:
Post a brief summary of the social marketing campaign you selected, including an explanation of the media advocacy tools used to reach the intended population (e.g., public service announcements, social media, billboards, etc.). Analyze the strengths and weaknesses of the social marketing campaign in reaching the target audience by using the bulleted list of items above. Provide at least one suggestion for enhancing and improving the message and/or the strategies used in advocating for this issue or policy.
Support your posting with information from the Learning Resources. Be sure to cite references in APA format.
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