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I have employed you as a consultant and asked to write a report to the Trustees of the BBC on the success or failure of procurement of the Digital Media Initiative (DMI).

The Digital Media Initiative (DMI) was a project launched by the BBC in 2008. It aimed to modernise the Corporation’s production and archiving methods by using connected digital production and media asset management systems. After a protracted development process lasting five years, the project was finally abandoned in May 2013. In writing your report, you need to make reference to any relevant models, concepts (use citation if needed) and ideas you use to diagnose and make sense of the issues and problems which impacted the procurement of Digital Media Initiative (DMI) project. Your report needs to be in formal format with an introduction, conclusions recommendations and references.

You may draw on the report of the National Audit Office: Digital Media Initiative (nao.org.uk)

https://www.nao.org.uk/wp-content/uploads/2015/01/BBC-Digital-Media-Initiative.pdf 

and on the response from the BBC Trust: BBC Trust – The BBC’s management of its Digital Media Initiative, Report by the Comptroller and Auditor General presented to the BBC Trust’s Finance and Compliance Committee, 13 January 2011

http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/review_report_research/vfm/digital_media_initiative.pdf  

The Digital Media Initiative (DMI) was a British broadcast engineering project launched by the BBC in 2008. It aimed to modernise the Corporation’s production and archiving methods by using connected digital production and media asset management systems. After a protracted development process lasting five years with a spend of £98 million between 2010 and 2012, the project was finally abandoned in May 2013. 

  

Guide: 

In writing your report, you need to make reference to any relevant models, concepts (use citation if needed) and ideas you use to diagnose and make sense of the issues and problems which impacted the procurement of Digital Media Initiative (DMI) project. Your report needs to be in formal format with an introduction, conclusions recommendations and references.

You will be marked on the use of:

· Procurement and purchasing models, concepts and ideas

· Your conclusions and recommendations

· The scope of your diagnosis and the soundness and coherency of your discussions

· Use of formal referencing

Maximum words: 2400 words plus minus 10%

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