Decision Focus: If you were Halligan and Shah, what would you do to ensure that HubSpot becomes to marketing what salesforce.com is to sales? Why would you take these actions? And what keep you up at night about your plan?
CLV = [(monthly profit) * (customer lifetime in months)] – (acquisition cost)
The case provides the churn rate which can be used to calculate the customer lifetime in months.
These responses should reflect the material that is presented in the case, in the readings, and the opinions of the student when appropriate. Briefs should be limited to three pages
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