identifying audiences | Human Resource Management homework help

  

Friends,

Now for some practical applications of what you’ve read. In Exercise 2.3 in your text (page 48), look at items 1 and 2 and identify which audiences are present (Note: Not all audiences may be in each scenario):

· gatekeeper;

· primary;

· secondary;

· auxiliary; and

· Watchdog.

Explain your reasoning.

“2.3 Identifying Audiences

“In each of the following situations, label the audiences as gate-keeper, primary, secondary, auxiliary, or watchdog audiences (all audiences may not be in each scenario) and explain your reasoning

1. Kent, Carol, and Jose are planning to start a website design business. However, before they can get started, they need money. They have developed a business plan and are getting ready to seek funds from financial institutions for starting their small business.”

2. Barbara’s boss asked her to write a direct-mail letter to potential customers about the advantages of becoming a preferred member of their agency’s travel club. The letter will go to all customers of the agency who are more than 65 years old.

3. Paul works for the mayor’s office in a big city. As part of a citywide cost-cutting measure, a blue-ribbon panel has rec-ommended requiring employees who work more than 40 hours in a week to take compensatory time off rather than” being paid overtime. “

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