Description of the requirements:
1. You need to use regular term paper format (include: Title Page, Executive
Summary, Introduction, Body, Conclusion, and APA Citations & References).
2. Length: 1,800 words.
3. You need to evaluate the following scenario:
a. You are the International Marketing Manager for a real Canadian company (not
an American company operating in Canada, but a company founded and based in
b. You are not allowed to choose BlackBerry as your chosen company. In addition,
be innovative when choosing a brand for global expansion.
c. You must describe the types of products or services the company sells and give a
brief background on the company.
d. Assume that the company is interested in broadening its opportunities in a foreign
country. You must make a decision as to what country to expand into and outline why
you chose that country based on the concepts learned in class.
e. You must choose what strategies to utilize for that expansion and how you will
generate increased revenue, and you must outline WHY you chose those strategies,
based on the concepts learned in class and in the textbook
f. Remember you should also discuss how these strategies affect your marketing mix
(“the 4 P’s). What do you recommend in terms of product, price, promotion and place
g. It is highly recommended that you utilize at least 5 concepts from the course and
textbook to explain and justify the strategies you recommend for that expansion.
h. Some concepts to consider (but not limited to): economic conditions,
regional market characteristics, cultural environments, trade regulations,
market segmentation, positioning, etc.
i. Plagiarism – even if you properly cite the source. The reason: you are expected to
explain your reasoning and the concepts you use IN YOUR OWN WORDS. Copying
and pasting is not the goal of this assignment, nor is it the goal of this course. Please
keep the similarity level under 20%
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more