You and your partner have just started a new laundry pick-up company. You are the marketing person, and you need to explain the importance of having an Integrated Communications Strategy (IMC) to your partner. Your partner has no idea how to go about marketing a company or how to create a communication plan. You decided to create a presentation that will explain why you all should invest in an IMC strategy.
Create a Microsoft PowerPoint presentation describing the importance of an IMC strategy.
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