The objective of the integrated semester is to help you extend your knowledge of how the
finance, operations, management, and marketing disciplines work and how they integrate
their functioning in the real world of business. This assignment is an assessment of how well
you understand this integration. This assignment will be dealing with STARBUCKS and has 2
Listed below you will find some WEAKNESSES and THREATS for Starbucks, read them
carefully then proceed to answer the questions that follow:
1) Customers not willing to wait in long lines at stores during morning rush hour and
2) Coffee dominant business with a poor reputation for creativity around new product and
companion product development.
3) Too dependent on word of mouth to create brand awareness.
1) Better value offered by local coffee house shops and national companies like Dunkin
Donuts and McDonalds McCafe.
2) Downturn in the economy can decrease customer traffic and spending.
• • • • •
PART I : MARKETING ASSIGNMENT QUESTIONS
1). Assume you are the Vice President of Marketing for Starbucks. Select 1 Weakness and 1
Threat from the list provided above, and explain how you would recommend taking that
selected weakness and turning it into a strength and the selected threat and turning it into an
Provide 2 explanations as follows:
2a) Explain how the weakness turned into a new strength would impact the
disciplines of Marketing, Finance, Management and Operations.6
2b) Explain how the threat turned into a new opportunity would impact the
disciplines of Marketing, Finance, Management and Operations.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more