Spector introduces the concept of organizational change, and in particular, Lewin’s Model of Change. Hoffman applies this model to sustainability topics.
You are the new sustainability director at EMCA, Inc., a U.S.-based company that is expanding its operations to the European Union. You’ve completed an assessment of EMCA’s sustainability impacts and have found that, compared to its competitors, EMCA has unusually high greenhouse gas emissions. You have expressed concerns to EMCA’s CEO. However, she is not interested in addressing the problem, because the chair of EMCA’s board has stated publicly that, “Emitting carbon is legal and business as usual if profitable.”
Length: 525 words+
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