Marketing communications case study creative brief

Utilize Chapter Five / Case One / Advertising Jeans to Teens (page 143) to craft a creative brief for a jean company. Include components described in pages 134-136: objective, target audience, message theme, support and constraints. Model after the Army example provided. Minimum three quality bibliographic references (in-paper citations and works cited; MLA or APA). DO NOT USE the text or Wikipedia as sources. THE CASE AND PAGES FROM THE BOOK ARE ATTACHED. NO PLAGARISM WILL GO THROUGH A CHECKER.



Louisville’s Mark Rosenthal, Creative Director at Creative Alliance, graciously shared documents relevant to this assignment from his real-world work files and personal stashof teaching materials. In addition to the Army example you’ll be modeling to write your own creative brief, be sure to review the Chix and Kentucky Energy Cooperative example she provided. This folder also contains Mark’s creative brief teaching tool with descriptors and a separate creative brief template to get you started.

Here are a few additional comments from Mark:

“As a creative person, I hate over-thought, over-written creative briefs. So Istress, write it and re-write it. And rewrite it. And rewrite it until the main message is prioritized, succinct and relevant (and compelling if possible). Keep it brief! If I’m being asked to produce a print ad, a TV spot, an outdoor board or a web-banner, there’s only so much time or space for an idea and critical information. Consumers rarely if ever read body copy in an ad. It’s a fact. We have a millisecond to make a connection with our target so it better be worth their time or they’ll pass on you.”

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more