Before starting this activity, review the Week 6 LEARN (e-Activity) (there are several) and read Chapter 7 in the course text book. Doing this will give you the why to include in your response to the following:
Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 115 in the back of your textbook (the text is broken into 4 Parts – – check the index at the front and you will find there are 2 pages 115).
Please respond to the following:
The case study outlines six specific strategies that the firm has chosen to support its strategic direction.
1) Determine which strategy is most likely to benefit the firm.
a. Explain your rationale.
2) Briefly outline at least one other strategy the firm could take to support its strategic direction.
a. Illustrate why this new strategy would be successful.
Respond to classmate:
The strategy that I chose to best represent the firm was the Increase Presence in High Margin Channels and Packages. This strategy will allow the firm the flexibility to branch out into other small independent retail markets by supplying single serve items as opposed to packaged brands. Although the acquisitions cost will be higher due to a single serve the promotional aspect on the opportunity of the single served item will improve the products image brand and distribution. Another strategy that the firm could take would be the Build and Enhance Learning Brands. This new strategy would be successful because it is in line with the Increase Presence in High Margin Channels and Packages, the work together in improving distribution and increasing the brands promotional effectiveness.
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