Milstone 2 buyer and target

 

MBA 560 Project Milestone 2 and Rubric

Milestone TwoTarget Markets and Buyer Personas

In Week 11 Module, you will submit a short paper focusing on the core consumer targets of the firm. Without a strong sense of the organization’s purpose within the marketplace, knowledge of consumer trends, and how to meet target market needs at the appropriate price, management is less likely to maximize the efficiency of business activities and more likely to miss fully meeting the needs of its chosen target market. This milestone establishes how the organization will differentiate itself from its competition through branding with a unique product or service offering designed to meet specific consumer needs or desires that are shaped by their demographics, personality, or buying style. You will create a buyer persona(s) for your brand using both demographics and any pertinent psychographics. You can use a template or format as I have presented in class or you can use a table to craft your exploration of the core consumer targets. You can use any of the library databases to help get you grounded on the population or consumer trend. Your clients if you have them are also a good source of information, reach out or contact me to organize some of the discussions as needed. If possible, see if you can create an avatar of what that buyer group will look like.

Buyer Persona (s)                                                                                                                                                                                                         

Supporting Demographics (age, income, education, dollar spend, size of population or market) and Psychographic (lifestyle, where they shop, how they buy products what they buy. etc)                                                                                                                                                                                                                                                                                                                                                                                      20 points

Buyer avatar and graphic format  (You can use this later in your presentation so it won’t go to waste)                                                               5 points

Grammar and Spelling                                                                                                                                                                                                  5 points

Total Assignment                                                                                                                                                                                                          30 points          

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more