Positioning and the competition | Marketing homework help

Assignment Details

This assignment can be delivered using this template or a format of your choice. It should include one strengths, weaknesses, opportunities, and threats (SWOT) chart (the SWOT analysis must be in a chart format) and supporting paragraphs for each quadrant.

Please include a summary of how to position this product in the marketplace based on the SWOT analysis.

This Web site provides some examples that you can review.

The competition greatly affects the decisions that a company makes regarding how it will position itself in the marketplace. One tool that is commonly used to access the competitive situation and how the company differs is called a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. A good best practice is to complete a SWOT analysis for your product and that of the leading competitor. This comparison allows you to identify ways that your product can own a particular position in the marketplace.

Considering the food and beverage industry, select 1 fast-food restaurant. Pretend that you are the marketing manager of the company.

Complete the following tasks:

  • Create a SWOT analysis for the chosen company.
  • List 2–3 strengths, weaknesses, opportunities, and threats.
  • Under each chart, write a paragraph supporting your choices.
  • To summarize your assignment, please use the SWOT analysis for your company to discuss the company’s unique position in the marketplace.

Deliverable Length:  3–5 pages (not including cover page and resource page) 

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more