Required Text: Mullin, B.J., Hardy, S., and Sutton, W.A. 2014. Sport Marketing (4th edition). Human Kinetics. ISBN 9781450424981. With Web Study Guide:
Each student will answer all questions associated with the Chapter Web Study Guide Activity assigned. The Chapter assignments will be graded using a rubric (5 point scale). The rubric examines the completeness of the answer, demonstration of comprehension, critical analysis at a graduate level in writing. The answer is to be specific to the central questions asked and incorporate pertinent and detailed information from both assigned textbook readings and additional references providing needed evidence. The answer should demonstrate a deep understanding of the content. Writing is well organized, cohesive, and easy to read. With Sources.
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