Sports marketing management | BMS 3801 | Columbia Southern University

Utilize the attached report about market research for sporting goods as you prepare your essay. You are encouraged to read any articles or statistical data contained within the report.

Jaura, R. (2019, October). Sporting goods wholesaling in the US (IBISWorld Industry Report No. 42391). Retrieved from http://clients1.ibisworld.com.libraryresources.columbiasouthern.edu

After reviewing the report, utilize the CSU Online Library and the Internet to research sports marketing trends.

Using the information gained from the report above and what you discover in your research, write an essay with a strong introduction that explains how you plan to manage various marketing strategies and techniques required to be successful in the future of sports marketing. 

Using a MLK Basketball Tournament event share how you will manage your own sports marketing efforts to achieve success.

In addition, you will need to discuss the topics listed below:

  • new trends in effective management and leadership practices related to the sports industry and
  • what management techniques you believe could be effective strategies for promoting a positive culture and workplace.

Your essay must be at least two pages in length, not counting the title page and references pages. Include at least three sources (one of which will be the article above), and cite and reference them using APA Style.

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