• Students will develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch,
    and the document should follow the following sections:
    1. Executive Summary
    2. Mission and Vision
    3. Situation Analysis
    4. Target (Develop 2 Buyer Personas)
    5. Objectives (Develop 2 Objectives and their respective KPI)
    6. Strategic Approach
    7. Tactics and Channels
    8. Implementation
    9. Evaluation and Control
  • Students are to work with the brand that was already assigned to them for the Mid-term Assessment.
  • Students are free to use all the Marketing models learnt in class as they see fitting the most for each one of the Plan’s sections.