Using your company’s point of view, please answer the following questions in your teams: **the company is Colgate** 1. Does your company ‘speak’ Attributes or Values, or both? – Find 4 advertisements (either print or commercial) for your company. Include a YouTube link if it’s a commercial, or upload an image if it’s a print advertisement. – For each advertisement, write the message, and whether it is ‘speaking’ “Attributes” or “Values” or both. Explain the reasoning behind your answer. 2. Create an Attribute-Value Map – Choose one of your company’s products/processes/services that you created in Project 1 (the product we created in project one is, a toothbrush that the bristle color changes when its time to change the toothbrush). Write down the Attributes of the product/service, and use them to create an Attribute Value Map. – Make sure the map includes at least 4 attributes and goes up at least 4 values. – Attach a copy of the map. – Pick the message that you think is the most compelling that you would want to communicate to your customers. Explain. **i have uploaded a file that will help with defining attributes and values** i Please think about the “thinking process” that occurred during Project 2, and answer the following questions: 1. Think of a message from your personal life you will have to communicate soon. How can you use Attribute Value Mapping to help you? 2. Which was easier for you to identify in the previous part of Project 2 – Attributes or Values? Why? cvcv
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more