The country notebook part 1

 Select a product that could be sold in a different market – this should be a product that is popular in the US that is not being sold in a specific international market (country or region).  Research the potential market for your product.  Who would it appeal to (segmentation and targeting)? How big is the market (potential market size)? Complete the Country Notebook Outline  (Double-spaced, Arial 10 pts )  

Product: Pop Tart

Country: South Korea

 CULTURAL ANALYSIS:  

  The data suggested in the cultural analysis include information that helps the marketer make market planning decisions. However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country. The information in this analysis must be more than a collection of facts. Whoever is responsible for the preparation of this material should attempt to interpret the meaning of cultural information. That is, how does the information help in understanding the effect on the market? For example, the fact that almost all the populations of Italy and Mexico are Catholic is an interesting statistic but not nearly as useful as understanding the effect of Catholicism on values, beliefs, and other aspects of market behavior. Furthermore, even though both countries are predominantly Catholic, the influence of their individual and unique interpretation and practice of Catholicism can result in important differences in market behavior.  

  

I. Introduction 

 Include short profiles of the company, the product to be exported, and the country with which you      wish to trade. 

II. Brief discussion of the country’s relevant history 

III. Geographical setting 

    A. Location 

    B. Climate 

    C. Topography 

IV. Social institutions 

    A. Family 

        1. The nuclear family 

        2. The extended family 

        3. Dynamics of the family 

             a. Parental roles 

             b. Marriage and courtship

        4. Female/male roles (changing or static?) 

    B. Education 

        1. The role of education in society 

            a. Primary education (quality, levels of development, etc.) 

            b. Secondary education (quality, levels of development, etc.) 

            c. Higher education (quality, levels of development, etc.) 

        2. Literacy rates

   C. Political system 

        1. Political structure 

        2. Political parties 

        3. Stability of government 

        4. Special taxes 

        5. Role of local government

    D. Legal system 

        1. Organization of the judiciary system 

        2. Code, common, socialist, or Islamic-law country? 

        3. Participation in patents, trademarks, and other conventions 

   E. Social organizations 

        1. Group behavior 

        2. Social classes 

        3. Clubs, other organizations 

        4. Race, ethnicity, and subcultures 

   F. Business customs and practices

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more