Topic proposal | marketing | DeVry University–Illinois

 

This week, you must select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 8) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.

Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, etc. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.

Here are 9 options for you to choose from and for all of us to learn from your choice.  If you have an idea for another new product that you are thinking about promoting, please text or call your instructor, Dr. Sanders at 702-300-2808.

  • Quantum Scape (B2B)
  • Beyond Meat (Consumer)
  • Solar power company (your choice)
  • https://www.startus-insights.com/about/ (Links to an external site.) Information Source Company about new companies
  • Bumble (BMBL) (Links to an external site.) (Links to an external site.)
  •  online education provider Coursera (COUR (Links to an external site.)) (Links to an external site.)
  • The League https://www.wearetheleague.org/ (Links to an external site.)
  •  Authentic Brands Group
  • Rivian, which launched in 2009, is one of the pioneers of the autonomous electric vehicle (EV) market (Links to an external site.)Rivian, which launched in 2009, is one of the pioneers of the autonomous electric vehicle (EV) marketRivian, which launched in 2009, is one of the pioneers of the autonomous electric vehicle (EV) market.

The deliverable for Week 1 is to write a two-page description of your product, including the following.

  1. Information about ownership and company structure
  2. A description of product
  3. A mission statement
  4. Marketing goals
  5. Who a typical customer might be
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