Unit viii msl 5200 project | MSL 5200 – Crisis Communication Management | Columbia Southern University


       Review the article below:        

        Frohlichstein, T. (2003). Follow me: Message maps lead the way to better media interviews.         Public Relations Tactics, 10(5), 20-21. Retrieved from         https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=10395795&site=ehost-live&scope=site 

        Now develop your response for a crisis or risk situation in your  organization or field. Identify the stakeholders who will receive the  messages, potential stakeholder questions and concerns, key messages,  and supporting facts. Explain the best course of action when previous  communications have been misunderstood or when communications are  interrupted. Within your homework assignment, integrate a message map  matrix like the one that is mentioned in the Frohlichstein (2003)  article.        

        Please begin your homework assignment with an introduction. The  title page and reference page are not included in the minimum two-page  (500 word) requirement. APA rules for formatting, quoting, paraphrasing,  citing, and listing sources are to be followed. Your paper must contain  at least two references.       

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