In your Pearson MyOMLab, watch the following two videos:
Here is how you access them:
Log into your MyOMLab.
Click on the “Multimedia” link on the left-hand side.
Select “1: Operations and Productivity” from the drop down box. Check “Video Cases” and select “Find.”
Scroll down and then you will see both video links:
In each video, the 10 OM strategy decisions are highlighted. Note the differences between operations management in manufacturing (Frito Lay) versus in services (Hard Rock Cafe). You will realize that operations management is just as important in services as it is in manufacturing.
After watching both videos, select a company in either industry and identify all 10 OM strategy decisions. Then, briefly compare them to some of Frito Lay’s or Hard Rock Cafe’s tactics.
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