Wk 2 – apply: strategic plan research

In this course, you will be analyzing an existing strategic plan based on the information you have learned throughout the coursework in your MBA program. 

Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text.

Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.

Discuss whether the plan:

  • Clearly states where the organization is going and how it will get there
  • Evaluates the organization’s external and internal environments
  • Includes a people plan and addresses achievement of a diverse workforce
  • Includes corporate social responsibility and environmental sustainability

Submit the plan and its citation to your faculty member for approval. This will be used in Wks 4 and 5 of the course.

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