You will prepare and submit a term paper on The Future of PR as a Career. Your paper should be a minimum of 2250 words in length. The role of the public relations practitioner is one that has come to be centered on the creation of a positive image for the company or firm that employs them. In such a manner, crisis management, interaction with clients, and serving as a general middle man between the organization and the news media/interested public is an essential component of what these individuals do on a day to day basis. At a very simplistic level, individuals that are affected by PR can be classified into two distinct groups: clients and consumers. The clients are those that hire PR professionals to brand and create a distinct narrative for their image. whereas the consumers are individuals within the general public that encounter the PR and are affected by it. As such, the following discussion will focus on how public relations have changed and what some of the pros and cons of public relations are in terms of a society that is increasingly proliferated with social media.
One aspect of the business world that is agreed upon by almost all analysts and observers is the fact that inevitable change defines the manner through which the environment is exhibited. Broadly speaking, one of the greatest changes to the way in which business has been conducted over the past several decades has been with respect to the paradigm shift that technology has been able to affect. As processes that have normally taken a relatively long period of time were reduced down to only a matter of moments, technology drastically increased the utility and potential that businesses could seek to leverage as a function of greater profitability and success. Although one might be tempted to assert that certain aspects of the business have remained relatively sheltered from the impact that technology, the fact of the matter is that this overarching trend has changed the way in which nearly every aspect of the business is conducted. For purposes of this brief analysis, the researcher will focus specifically upon the function of public relations and how technology is shifting this career in an entirely different direction. Naturally, such a topic is necessarily broad and would require something of a dissertation length response in order to accomplish it effectively.
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